Draft
Not launched to anyone
Live
Launched to customers who meet the targeting rules not and into the future (as long as the guide is live)
Stopped
No longer launching to new users and customers but the guide is still available for users who already have it.
Removed
Archived for all end users. Guide template still remains in Bento so you can see its analytics and even duplicate it for future usage.
Deleted
You'll never actually see this state because a deleted guide is fully wiped from the database!